The sale of wonky vegetables

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If you’ve been watching television lately, or you’ve read newspapers too, you will have seen a lot of talk about wonky vegetables. Wonky vegetables are basically any kind of vegetable, but they’re not as aesthetically pleasing as some. As the name suggests, the vegetables may be a little wonky, but they may also be too long, too short, or perhaps too wide.

The trouble with wonky vegetables is, well, nothing at all. They taste exactly the same as regular vegetables, and they can be used in exactly the same way. The problems lie with the supermarkets however, who refuse to sell them.

Now, you would think that they would be more than happy to sell us consumers vegetables that look slightly odd, but the fact is, they’re not. Shops often say that customers refuse to buy wonky vegetables, because they go for the nicest looking and freshest produce first.

The fact of the matter is that a lot of people really are more than happy to buy wonky vegetables. There have been many different surveys taking place, and they have all come up with results that most of us would expect. People are more than happy to buy wonky vegetables.

So what’s the issue?

The trouble is that supermarkets just don’t want to sell wonky vegetables, and this means that they refuse to buy it from the farmers who supply them. You may not realise what the issue with this is, but the fact of the matter is, that a lot of food is simply going to waste, because wonky vegetables grow naturally, and farmers end up with tons of wonky vegetable every year, that they simply cannot sell. Huge piles of food go to waste, piles of perfectly good food that most people would be willing to buy.

When farmers grow vegetables, they do so, knowing that they will get paid for the produce that the supermarkets want. When they grow wonky vegetables, they aren’t getting reimbursed for them. This means that they aren’t being paid as much money as they need in order to keep the farm running smoothly. So not only is a lot of perfectly good food going to waste, but farmers are suffering too, and that could spell trouble for everyone.

How do we resolve this?

The fact is that a lot of people are happy to pay less for a wide range of products. We don’t want to rely on supermarkets, selling us produce at a specific price. We buy other products from elsewhere, as they can be so much cheaper. Style That Hair promotes cheaper hair products, other comparison websites promote cheaper insurance, or even cheaper food. We can spend our money elsewhere, in a bid to get the supermarkets to listen, but we can also make them understand that we are happy to buy wonky vegetables, as it doesn’t really matter what they look like.

The supermarkets will only listen when we the consumers, start to take action. Living as we do, in a country where many people are struggling to put food on the table, it’s almost criminal to throw wonky vegetables away, just because of how they look.

It’s time to buy those wonky carrots, funny shaped turnips and small potatoes, and it’s time to say ȐNoȑ to food waste.